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New Look, Same MSI: Our Brand Refresh

New Look, Same MSI: Our Brand Refresh

As you may have noticed, MSI has had a bit of a makeover. Not only have we refreshed our website, but we have also updated our logo and created a cohesive brand kit!

When we started Manufacturing Solutions, Inc. in 1996, our mission was to provide competitive solutions with an emphasis on quality, delivery and productivity so our customers could focus on their core business strategies. Over the past 25 years, our business has evolved and expanded - and this growth has inspired us to evolve and expand our branding. Our new company image reflects our commitment to our customers to not only be an industry leader in Contract Manufacturing, but to also continue to provide innovative, custom solutions that are unique to each of their manufacturing needs.

Evolution of MSI Logos from 1996-2022What You Can Expect

  • New Logo: MSI has been a trusted provider of Contract Manufacturing, Logistics, and Fulfillment services for nearly three decades, and our current logo has proven effective for many years. When we felt it was time for a brand refresh, we decided the first thing we wanted to improve upon was our logo. The new logo features our signature geroter, with updated typography and a simplified design.
  • Refreshed Website: As we grow, so will our website. Not only have we made it easier for prospective and current customers to browse the services we offer at MSI, but we have also added a number of informative blog posts on the Contract Manufacturing industry, the tools we use at our facilities, and updates on our company. We will continue to update you on the new machinery we acquire, give you industry tips, and celebrate the successes of our employees.
  • Cohesive Brand Kit: Our design and marketing teams have collaborated to create a cohesive brand kit that includes guidelines on our colors, fonts, etc. What does this mean for MSI? Customers will start to see more consistency in our visual branding across all digital platforms, as well as out in the field on our equipment, sales and marketing materials, and company advertisements.


Our evolution has already begun and you will not see these transformations overnight, but you'll start to see changes reflected throughout 2022 on our website, on social media, in our blog posts, and at our facilities. 


Rest assured, while MSI may have a new look, our priorities have not changed. Our customers can still expect the highest possibly quality products and exceptional customer service. We are excited for you to grow with us! 

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